communications & design

working with nonprofits to advance their missions

Liz Wuerffel works with nonprofits on communications, design, photography, video, and social media to advance their missions to serve the greater good.

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Bright Stars of Bethlehem

Site Design & SEO
Video Production
Communication Strategy

Bright Stars of Bethlehem is a U.S.-based nonprofit raising awareness and support for Dar al-Kalima University, the only university of arts and culture in Palestine. Wuerffel redesigned the Bright Stars website to increase visual content and SEO. This increased visibility and time on site and improved overall metrics. Wuerffel co-led a team of interns to Bethlehem to document the story of Bright Stars and Dar al-Kalima University. The team produced several videos that featured by Bright Stars in their fundraising and awareness efforts. Wuerffel also consults on communication strategy, including social media analysis.

website screenshot shows student and grey haired ceramics teacher

website screenshot shows child with painted hand

website screenshot shows key-shaped sculptural architectural feature

website screenshot shows culinary arts students preparing meal

website screenshot college president with clergy collar chatting with students

website screenshot shows large group of graduation students throwing caps and cheering

Project Neighbors

board member
designer
photographer
social media wrangler

The history of Project Neighbors follows a long list of needs discovered and opportunities taken. Our broadly written mission, “to strengthen the Valparaiso community by addressing issues of race, class and poverty, we strive to create healthy families and neighborhoods, where diversity of of all kinds is welcomed and cherished,” has allowed Project Neighbors to engage in a wide rage of actions: housing, healthcare, daycare, public discourse, education, economic development and human relations. As an active board member, Wuerffel documents Project Neighbors’ community work, wrangles their social media platforms, designs newsletters and proposals, and develops social media fundraising campaigns.

Social Media Design & Wrangling: One of Project Neighbors’ goals is to develop quality, affordable housing in the increasingly expensive city of Valparaiso, Indiana. Affordability requires volunteer support, and volunteer support enhances the community. Social media is one key way of encouraging volunteers for construction projects while simultaneously encouraging public conversation about affordable housing and growing community and donor support.

Social Media design by Liz Wuerffel shows house under construction

Social Media design by Liz Wuerffel showing volunteers raising second story wall on construction site

Project Neighbors fundraiser design by Liz Wuerffel shows a green house, solar panels, and sun

Photo/video: Fresh and evergreen photos and video content are key to delivering the message of Project Neighbors to existing donors, volunteers, and advocates, as well as gaining interest from new audiences.

volunteers install solar panels on Project Neighbors building

Project Neighbors solar panels and team of volunteers

Project Neighbors volunteers smooth wet concrete for a porch

Print: Newsletters and proposals require attentive design for readability and engagement. Project Neighbors’ annual newsletter is the most reliable fundraising appeal in large part because it demonstrates what the organization is doing on a day-to-day basis. The Freedom Recovery Fund is a new initiative to increase Black wealth and reduce the wealth gap. Working with individuals and banks, Project Neighbors is growing Black wealth in Northwest Indiana.